Bringing smart mobility solutions to urban areas across the world in the form of shared bikes and scooters, Lime came to the scene in 2017 with the unique challenge of engaging consumers who were both excited yet skeptical of this new technology.
Our focus was to find stories based around unique characters, locations, and processes that centered around the elements of Lime’s commitment to sustainability and community.
We interacted with employees and community leaders. We traveled across the country and spoke to city leaders, riders, and artists, all whilst making the story come alive with cinema. Below are a few examples from the brand series we help create: